61
flower buckets
Worth a lookShows no brand lock-in (top 5 brands take 35% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Avg price
Incredible$39.18avg listing price — sweet spot $15–$100
Competition
Great21%top-5 click share — an open shelf
Review moat
Great139.14avg incumbent reviews — the moat a new listing must climb
Price range
Great$14.31–$114.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good$280K$280K/yr · 335K searches
Growth
Okay+2.6%90-day search growth — must beat 0% to launch
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Returns
Bad5.5%return rate — above 5% kills the launch gate