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floor sofa
Launch itA $1.5M/yr market growing +1.9% this quarter with returns at 1.7% — clears our launch bar.
Competition
Incredible11%top-5 click share — an open shelf
Brand share
Incredible25%top-5 brand share — no brand owns this niche
Market size
Great$1.5M$1.5M/yr · 2.9M searches
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.7%return rate — above 5% kills the launch gate
Review moat
Good592.17avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$262.53avg listing price — sweet spot $15–$100
Growth
Okay+1.9%90-day search growth — must beat 0% to launch
Price range
Bad$22.85–$1957.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale