58
floating shelves
Launch itA $18.1M/yr market growing +1.6% this quarter with returns at 2.8% — clears our launch bar.
Market size
Incredible$18.1M$18.1M/yr · 38.1M searches
Avg price
Incredible$37.78avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Brand share
Good60%top-5 brand share — brands hold most of the demand
Returns
Good2.8%return rate — above 5% kills the launch gate
Price range
Good$9.03–$178.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+1.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Review moat
Bad21,749.48avg incumbent reviews — the moat a new listing must climb