47
flip clock
Skip itWeak search conversion (0.9%) — this niche doesn't clear our bar today.
Avg price
Great$48.85avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good513.93avg incumbent reviews — the moat a new listing must climb
Price range
Good$15.63–$132.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.2%return rate — above 5% kills the launch gate
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Market size
Okay$181K$181K/yr · 421K searches
Growth
Bad-6.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale