36
fleece sheets
Skip itSoft demand (-46.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$35.45avg listing price — sweet spot $15–$100
Price range
Incredible$19.84–$53.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Market size
Okay$185K$185K/yr · 696K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Review moat
Bad12,006.4avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-46.9%90-day search growth — must beat 0% to launch