49
flat tissue box
Skip itSoft demand (-1.2% this quarter) — this niche doesn't clear our bar today.
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Avg price
Great$16.42avg listing price — sweet spot $15–$100
Price range
Good$7.33–$32.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good940.04avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.6%return rate — above 5% kills the launch gate
Market size
Okay$107K$107K/yr · 238K searches
Growth
Bad-1.2%90-day search growth — must beat 0% to launch