40
flat sheet
Skip itA deep review moat (12,539 avg reviews) — this niche doesn't clear our bar today.
Price range
Good$7.68–$31.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.17avg listing price — sweet spot $15–$100
Growth
Good+21.8%90-day search growth — must beat 0% to launch
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.2%return rate — above 5% kills the launch gate
Market size
Okay$159K$159K/yr · 685K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Review moat
Bad12,538.68avg incumbent reviews — the moat a new listing must climb