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Launch itA $1.2M/yr market growing +13.7% this quarter with returns at 2.6% — clears our launch bar.
Avg price
Great$55.50avg listing price — sweet spot $15–$100
Market size
Great$1.2M$1.2M/yr · 648K searches
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Returns
Good2.6%return rate — above 5% kills the launch gate
Price range
Good$12.68–$159.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Growth
Okay+13.7%90-day search growth — must beat 0% to launch
Review moat
Okay2,322.46avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Signals High Price