36
fitness mirror
Skip itPricing outside the sweet spot ($1241.81 avg) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Market size
Good$611K$611K/yr · 64K searches
Review moat
Good894.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.0%90-day search growth — must beat 0% to launch
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Competition
Bad90%top-5 click share — a locked-up shelf
Price range
Bad$26.03–$4694.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$1241.81avg listing price — sweet spot $15–$100