53
fish blanket
Worth a lookShows no brand lock-in (top 5 brands take 25% of clicks), but a small market ($54K/yr) keeps it on the watch list.
Brand share
Incredible25%top-5 brand share — no brand owns this niche
Avg price
Great$22.75avg listing price — sweet spot $15–$100
Competition
Great25%top-5 click share — an open shelf
Price range
Great$9.79–$60.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great410.4avg incumbent reviews — the moat a new listing must climb
Growth
Okay+18.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Returns
Bad7.8%return rate — above 5% kills the launch gate
Market size
Bad$54K$54K/yr · 118K searches