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first communion candle
Skip itSoft demand (-78.9% this quarter) — this niche doesn't clear our bar today.
Review moat
Great109.29avg incumbent reviews — the moat a new listing must climb
Avg price
Great$22.05avg listing price — sweet spot $15–$100
Price range
Great$13.02–$56.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great2.0%return rate — above 5% kills the launch gate
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$95K$95K/yr · 151K searches
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-78.9%90-day search growth — must beat 0% to launch