38
fireplace wax warmer
Skip itA small market ($23K/yr) — this niche doesn't clear our bar today.
Price range
Incredible$17.47–$24.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$21.15avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Review moat
Good1,065.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-28.1%90-day search growth — must beat 0% to launch
Market size
Bad$23K$23K/yr · 43K searches