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fire escape shelf
Skip itWeak search conversion (1.5%) — this niche doesn't clear our bar today.
Avg price
Incredible$31.64avg listing price — sweet spot $15–$100
Price range
Incredible$19.15–$50.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great250.47avg incumbent reviews — the moat a new listing must climb
Returns
Good2.6%return rate — above 5% kills the launch gate
Growth
Good+22.0%90-day search growth — must beat 0% to launch
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Bad$95K$95K/yr · 204K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale