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51

finger tip towels

Worth a look

Shows a fragmented shelf (top 5 take 28% of clicks), but a small market ($46K/yr) keeps it on the watch list.

Market size 11Growth 24Conversion 22Competition 87Returns 71Price range 82Avg price 83Brand share 63Review moat 47Quality gap 67

Competition

Great28%

top-5 click share — an open shelf

Avg price

Great$18.31

avg listing price — sweet spot $15–$100

Price range

Great$8.62–$47.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.2%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,822.62

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-1.0%

90-day search growth — must beat 0% to launch

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad$46K

$46K/yr · 143K searches

Products