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finding nemo birthday decorations
Worth a lookShows a fragmented shelf (top 5 take 38% of clicks), but strong incumbent ratings (4.7★) keeps it on the watch list.
Competition
Great38%top-5 click share — an open shelf
Review moat
Good594.37avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.66avg listing price — sweet spot $15–$100
Price range
Good$6.61–$34.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Returns
Good2.7%return rate — above 5% kills the launch gate
Growth
Good+21.5%90-day search growth — must beat 0% to launch
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Market size
Okay$124K$124K/yr · 319K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals Low Review Barrier