65
fiesta balloons
Worth a lookShows no brand lock-in (top 5 brands take 31% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible31%top-5 brand share — no brand owns this niche
Competition
Great22%top-5 click share — an open shelf
Growth
Great+81.3%90-day search growth — must beat 0% to launch
Review moat
Great402.74avg incumbent reviews — the moat a new listing must climb
Returns
Good2.1%return rate — above 5% kills the launch gate
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.24avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$5.01–$19.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$76K$76K/yr · 125K searches