50
faux stems
Worth a lookShows no brand lock-in (top 5 brands take 39% of clicks), but soft demand (-21.2% this quarter) keeps it on the watch list.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Avg price
Great$21.70avg listing price — sweet spot $15–$100
Competition
Great28%top-5 click share — an open shelf
Price range
Great$6.97–$66.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,044.88avg incumbent reviews — the moat a new listing must climb
Market size
Okay$216K$216K/yr · 538K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Returns
Bad5.6%return rate — above 5% kills the launch gate
Growth
Bad-21.2%90-day search growth — must beat 0% to launch