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faux artichokes for decoration
Worth a lookShows a sweet-spot price point ($27.25 avg), but high returns (5.1%) keeps it on the watch list.
Avg price
Incredible$27.25avg listing price — sweet spot $15–$100
Review moat
Great128.03avg incumbent reviews — the moat a new listing must climb
Price range
Great$13.48–$50.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Market size
Okay$180K$180K/yr · 144K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+2.6%90-day search growth — must beat 0% to launch
Returns
Bad5.1%return rate — above 5% kills the launch gate
Signals High Returns