38
fall wreath with lights
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Incredible+608.5%90-day search growth — must beat 0% to launch
Avg price
Incredible$27.14avg listing price — sweet spot $15–$100
Price range
Incredible$20.67–$36.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great133avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Returns
Bad9.1%return rate — above 5% kills the launch gate
Market size
Bad$18K$18K/yr · 30K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand