40
fall photo props
Skip itA small market ($17K/yr) — this niche doesn't clear our bar today.
Growth
Incredible+238.5%90-day search growth — must beat 0% to launch
Review moat
Great164.2avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.37avg listing price — sweet spot $15–$100
Returns
Okay4.6%return rate — above 5% kills the launch gate
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad71%top-5 click share — a locked-up shelf
Price range
Bad$5.97–$15.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$17K$17K/yr · 68K searches