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fake pregnant belly
Skip itHigh returns (13.3%) — this niche doesn't clear our bar today.
Review moat
Incredible83.33avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$39.83avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$7.55–$110.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+51.7%90-day search growth — must beat 0% to launch
Market size
Okay$206K$206K/yr · 527K searches
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Returns
Bad13.3%return rate — above 5% kills the launch gate