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fake limes
Worth a lookShows beatable incumbent ratings (4.2★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great56%top-5 brand share — no brand owns this niche
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Review moat
Good516.72avg incumbent reviews — the moat a new listing must climb
Avg price
Great$14.96avg listing price — sweet spot $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Price range
Good$8.15–$27.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Growth
Okay+7.2%90-day search growth — must beat 0% to launch
Market size
Bad$39K$39K/yr · 36K searches