64
fake lemons
Worth a lookShows no brand lock-in (top 5 brands take 49% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great49%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.74avg listing price — sweet spot $15–$100
Price range
Good$6.14–$37.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,083.58avg incumbent reviews — the moat a new listing must climb
Growth
Good+34.7%90-day search growth — must beat 0% to launch
Market size
Good$356K$356K/yr · 338K searches
Returns
Bad5.5%return rate — above 5% kills the launch gate