48
fake ice
Skip itStrong incumbent ratings (4.5★) — this niche doesn't clear our bar today.
Price range
Great$5.48–$60.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.46avg listing price — sweet spot $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,652.46avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.5%return rate — above 5% kills the launch gate
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Growth
Okay+11.6%90-day search growth — must beat 0% to launch
Market size
Okay$194K$194K/yr · 201K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality