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fake hanging plants
Launch itA $1.1M/yr market growing +12.9% this quarter with returns at 2.3% — clears our launch bar.
Avg price
Great$19.84avg listing price — sweet spot $15–$100
Market size
Great$1.1M$1.1M/yr · 2.4M searches
Competition
Great36%top-5 click share — an open shelf
Brand share
Great58%top-5 brand share — no brand owns this niche
Price range
Great$5.64–$43.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,757.73avg incumbent reviews — the moat a new listing must climb
Growth
Okay+12.9%90-day search growth — must beat 0% to launch
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale