55
fake fruit
Worth a lookShows no brand lock-in (top 5 brands take 52% of clicks), but soft demand (-4.5% this quarter) keeps it on the watch list.
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Avg price
Great$17.65avg listing price — sweet spot $15–$100
Price range
Good$7.32–$35.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good669.96avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$306K$306K/yr · 500K searches
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Returns
Bad5.1%return rate — above 5% kills the launch gate
Growth
Bad-4.5%90-day search growth — must beat 0% to launch
Signals High Returns