43
fake carrots
Skip itSoft demand (-86.1% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible40.35avg incumbent reviews — the moat a new listing must climb
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Okay$5.39–$24.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.47avg listing price — sweet spot $15–$100
Returns
Bad5.7%return rate — above 5% kills the launch gate
Market size
Bad$40K$40K/yr · 94K searches
Growth
Bad-86.1%90-day search growth — must beat 0% to launch