48
fake cake
Skip itWeak search conversion (1.5%) — this niche doesn't clear our bar today.
Avg price
Incredible$24.00avg listing price — sweet spot $15–$100
Review moat
Great134.07avg incumbent reviews — the moat a new listing must climb
Price range
Great$9.68–$43.71cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$229K$229K/yr · 659K searches
Growth
Bad-8.1%90-day search growth — must beat 0% to launch
Returns
Bad6.5%return rate — above 5% kills the launch gate
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Signals High Returns