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fake cabbage
Skip itSoft demand (-63.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Great123.11avg incumbent reviews — the moat a new listing must climb
Avg price
Great$21.82avg listing price — sweet spot $15–$100
Price range
Great$9.89–$41.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Returns
Bad6.9%return rate — above 5% kills the launch gate
Market size
Bad$18K$18K/yr · 40K searches
Growth
Bad-63.3%90-day search growth — must beat 0% to launch