55
fake apples
Worth a lookShows a thin review moat (325 avg reviews), but high returns (5.1%) keeps it on the watch list.
Review moat
Great325.19avg incumbent reviews — the moat a new listing must climb
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Avg price
Great$15.51avg listing price — sweet spot $15–$100
Price range
Good$6.98–$27.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+23.1%90-day search growth — must beat 0% to launch
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$114K$114K/yr · 187K searches
Returns
Bad5.1%return rate — above 5% kills the launch gate
Signals High Returns