54
extra long floating shelf
Worth a lookShows a fragmented shelf (top 5 take 20% of clicks), but weak search conversion (1.4%) keeps it on the watch list.
Competition
Great20%top-5 click share — an open shelf
Brand share
Great47%top-5 brand share — no brand owns this niche
Avg price
Great$72.69avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,752.99avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.7%return rate — above 5% kills the launch gate
Market size
Okay$191K$191K/yr · 190K searches
Growth
Okay+9.8%90-day search growth — must beat 0% to launch
Price range
Okay$17.73–$248.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale