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eureka mignon
Skip itPrices mostly outside the sweet spot ($158.20–$758.38) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good537.9avg incumbent reviews — the moat a new listing must climb
Market size
Good$505K$505K/yr · 112K searches
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.6%90-day search growth — must beat 0% to launch
Returns
Bad6.8%return rate — above 5% kills the launch gate
Avg price
Bad$388.80avg listing price — sweet spot $15–$100
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad$158.20–$758.38cheapest to priciest tracked listing — scored on the share inside $15–$100