46
eucalyptus garland with lights
Skip itA small market ($34K/yr) — this niche doesn't clear our bar today.
Avg price
Great$22.70avg listing price — sweet spot $15–$100
Price range
Great$8.70–$47.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,037.11avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Returns
Bad7.8%return rate — above 5% kills the launch gate
Growth
Bad-30.7%90-day search growth — must beat 0% to launch
Market size
Bad$34K$34K/yr · 40K searches