54
engagement candle
Worth a lookShows a thin review moat (192 avg reviews), but a small market ($61K/yr) keeps it on the watch list.
Review moat
Great191.66avg incumbent reviews — the moat a new listing must climb
Returns
Great1.7%return rate — above 5% kills the launch gate
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Brand share
Good61%top-5 brand share — brands hold most of the demand
Avg price
Good$13.51avg listing price — sweet spot $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Growth
Okay+18.3%90-day search growth — must beat 0% to launch
Price range
Okay$8.18–$19.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$61K$61K/yr · 59K searches