45
emotional support cat
Skip itA small market ($33K/yr) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Great263.48avg incumbent reviews — the moat a new listing must climb
Price range
Good$7.51–$32.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.72avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-24.4%90-day search growth — must beat 0% to launch
Market size
Bad$33K$33K/yr · 63K searches
Signals Low Review Barrier