38
emerald green comforter
Skip itSoft demand (-39.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$46.17avg listing price — sweet spot $15–$100
Price range
Incredible$20.38–$83.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad11,509.05avg incumbent reviews — the moat a new listing must climb
Market size
Bad$55K$55K/yr · 131K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-39.4%90-day search growth — must beat 0% to launch