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emerald green balloons
Skip itA small market ($60K/yr) — this niche doesn't clear our bar today.
Competition
Great40%top-5 click share — an open shelf
Brand share
Good60%top-5 brand share — brands hold most of the demand
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.70avg listing price — sweet spot $15–$100
Price range
Okay$5.76–$23.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,467.13avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.8%return rate — above 5% kills the launch gate
Growth
Okay+11.5%90-day search growth — must beat 0% to launch
Market size
Bad$60K$60K/yr · 98K searches