49
egg stand
Skip itSoft demand (-57.5% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Competition
Great28%top-5 click share — an open shelf
Returns
Great2.0%return rate — above 5% kills the launch gate
Avg price
Great$15.02avg listing price — sweet spot $15–$100
Review moat
Good716.53avg incumbent reviews — the moat a new listing must climb
Price range
Good$2.12–$34.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$30K$30K/yr · 71K searches
Growth
Bad-57.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand