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egg silicone molds for baking
Skip itSoft demand (-90.3% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 5% kills the launch gate
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Market size
Good$377K$377K/yr · 462K searches
Avg price
Good$12.26avg listing price — sweet spot $15–$100
Review moat
Okay2,211.14avg incumbent reviews — the moat a new listing must climb
Price range
Okay$8.43–$18.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad70%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-90.3%90-day search growth — must beat 0% to launch