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egg bite mold
Skip itSoft demand (-22.2% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 5% kills the launch gate
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Avg price
Good$12.15avg listing price — sweet spot $15–$100
Market size
Good$282K$282K/yr · 311K searches
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Price range
Okay$6.67–$21.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,267.62avg incumbent reviews — the moat a new listing must climb
Growth
Bad-22.2%90-day search growth — must beat 0% to launch