27
easter window clings
Skip itSoft demand (-99.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Review moat
Great391.57avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$7.03avg listing price — sweet spot $15–$100
Competition
Bad78%top-5 click share — a locked-up shelf
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$23K$23K/yr · 276K searches
Growth
Bad-99.1%90-day search growth — must beat 0% to launch
Price range
Bad$5.42–$8.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier