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easter tree
Skip itSoft demand (-97.7% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great$19.15avg listing price — sweet spot $15–$100
Price range
Great$5.50–$53.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Good635.47avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Market size
Bad$16K$16K/yr · 254K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-97.7%90-day search growth — must beat 0% to launch