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easter pinata
Skip itSoft demand (-94.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$19.56avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good939.71avg incumbent reviews — the moat a new listing must climb
Price range
Good$7.96–$27.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Competition
Bad76%top-5 click share — a locked-up shelf
Market size
Bad$30K$30K/yr · 57K searches
Growth
Bad-94.3%90-day search growth — must beat 0% to launch
Signals Low Review Barrier