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easter egg mold
Skip itSoft demand (-98.1% this quarter) — this niche doesn't clear our bar today.
Brand share
Great58%top-5 brand share — no brand owns this niche
Review moat
Great455.5avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.13avg listing price — sweet spot $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Returns
Okay3.5%return rate — above 5% kills the launch gate
Price range
Okay$6.91–$21.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$77K$77K/yr · 164K searches
Growth
Bad-98.1%90-day search growth — must beat 0% to launch