40
dusty pink balloons
Skip itPrices mostly outside the sweet spot ($5.87–$13.40) — this niche doesn't clear our bar today.
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Market size
Okay$130K$130K/yr · 220K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Okay4.8%return rate — above 5% kills the launch gate
Growth
Bad-0.8%90-day search growth — must beat 0% to launch
Review moat
Bad4,187.92avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.79avg listing price — sweet spot $15–$100
Price range
Bad$5.87–$13.40cheapest to priciest tracked listing — scored on the share inside $15–$100