48
dummy cake
Skip itSoft demand (+0.0% this quarter) — this niche doesn't clear our bar today.
Review moat
Great238.59avg incumbent reviews — the moat a new listing must climb
Avg price
Great$18.92avg listing price — sweet spot $15–$100
Price range
Good$6.80–$37.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Returns
Okay3.1%return rate — above 5% kills the launch gate
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Okay$135K$135K/yr · 176K searches
Growth
Okay+0.0%90-day search growth — must beat 0% to launch