67
dual zone mini split
Launch itA $1.1M/yr market growing +85.4% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Great102.97avg incumbent reviews — the moat a new listing must climb
Competition
Great28%top-5 click share — an open shelf
Growth
Great+85.4%90-day search growth — must beat 0% to launch
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Great$1.1M$1.1M/yr · 303K searches
Brand share
Good67%top-5 brand share — brands hold most of the demand
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Avg price
Bad$1542.84avg listing price — sweet spot $15–$100
Price range
Bad$397.98–$3204.48cheapest to priciest tracked listing — scored on the share inside $15–$100