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drunk jenga
Skip itA concentrated shelf (top 5 take 82% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$28.99avg listing price — sweet spot $15–$100
Review moat
Great472.45avg incumbent reviews — the moat a new listing must climb
Price range
Good$10.13–$128.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Okay+1.3%90-day search growth — must beat 0% to launch
Market size
Bad$63K$63K/yr · 68K searches
Competition
Bad82%top-5 click share — a locked-up shelf