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dried lavender bundle
Worth a lookShows beatable incumbent ratings (4.3★), but soft demand (-10.3% this quarter) keeps it on the watch list.
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good62%top-5 brand share — brands hold most of the demand
Returns
Good2.2%return rate — above 5% kills the launch gate
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.06avg listing price — sweet spot $15–$100
Price range
Good$8.02–$28.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,284.92avg incumbent reviews — the moat a new listing must climb
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Market size
Bad$93K$93K/yr · 106K searches
Growth
Bad-10.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand