50
dried babys breath
Worth a lookShows beatable incumbent ratings (4.0★), but soft demand (-10.2% this quarter) keeps it on the watch list.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Great439.6avg incumbent reviews — the moat a new listing must climb
Competition
Great40%top-5 click share — an open shelf
Brand share
Good69%top-5 brand share — brands hold most of the demand
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Price range
Good$6.91–$23.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.79avg listing price — sweet spot $15–$100
Market size
Bad$97K$97K/yr · 171K searches
Returns
Bad5.9%return rate — above 5% kills the launch gate
Growth
Bad-10.2%90-day search growth — must beat 0% to launch
Signals High Returns